As we have learned, high rankings don’t guarantee users will click through to your site. It takes a bit more finesse.
Our example shows a site ranking in the top five for a high-value search query with a CTR of 1.2%.
If your page ranks on the first page but has a lower CTR than expected, follow these nine tips.
1. Match your title tag to your H1 tag
Ahrefs’ study of 953,276 pages found that Google is rewriting title tags 33.4% of the time.
We also found that Google is less likely to change your title tag in the search results if it matches the H1 tag on the page.
This tip is really simple. Search engines (and people) prefer the title and H1 tag on the page to reflect the content within the article, so it’s best to have them match.
The Page Explorer tool in Ahrefs’ Site Audit can show you if your titles are being rewritten and if they match your H1 tags.
Here’s how to do it.
Open Site Audit and then go to the Page explorer report. Then click “Content” and select “Page and SERP titles do not match” from the drop-down menu.
Screenshot of Ahrefs' Page Explorer report filter for "Page and SERP titles do not match"
Pages, where the title does not match the SERP title, will be displayed in a table. In the top-right corner of that table, click “Columns.”
Screenshot of Ahrefs' Page explorer report option to edit columns
In the left-hand menu, open “Content” and click to checkmark “H1.” Drag and drop the “H1” widget after the SERP title. Click “Apply.”
Screenshot of adding columns to Ahrefs' Page explorer report
Now you can see if there are any H1s or title tags whatsapp number list you’ll like to update to potentially improve the CTR.
Screenshot of Ahrefs' Page explorer report displaying mismatching title, SERP title, and H1
2. Create click-worthy titles (not clickbait)
As clickbait (eye-catching titles attracting attention to shady content) becomes more pervasive, it’s important to write titles that accurately reflect your webpage’s content.
It’s OK for a title to attract attention, but be mindful of doing so in a way that respects the reader’s experience. Because once you lose a reader’s trust, it’s gone.
Check out our article on blog title formulas for examples of click-worthy blog titles.
3. Avoid being cut off due to pixel length
Page titles should be less than 580 pixels (about 50–60 characters) to avoid being cut off in the search engine results.
This length will keep your page titles fully visible on desktop and mobile.
You can quickly find the affected pages in Ahrefs’ Site Audit. Go to the Page Explorer tool. Select the “Content” drop-down filter and click the option for “Title too long.”