In the past, when it comes to digital retail, people usually associate it with Number List many digital marketing tools. Whether it is a leading platform or a large SaaS service provider, almost all focus on digital marketing tools. It is undeniable that with this approach, we can indeed gain some room for growth, whether it is online players or offline physical stores. However, it would be too simplistic and arbitrary to just use digital marketing tools to activate, grow or convert traffic.
Looking at digital retail from a new perspective and looking for a new development direction of digital retail may be the key to ensuring that the development of digital retail can enter a new stage of development. The author always believes that the development model of digital retail, which is only dominated by the acquisition and conversion of traffic, is still lingering in the shadow of e-commerce, and digital retail in the true sense should have richer connotations and meanings. In a sense, digital retail dominated by the acquisition, activation and conversion of traffic is just the beginning, and there will be more new connotations and meanings for digital retail in the future.
For every player trying to make a difference in the new stage of digital retail development, how to give digital retail new connotations and meanings, and how to let digital retail undertake the development task of the era of traffic and the era of retention, may be the key. Standing at the crossroads where digital retail is transforming from the era of traffic to the era of retention, we need to look at digital retail from a new perspective. Only in this way can we make digital retail completely change the shadow of the e-commerce era and enter a new stage of development. .
1. Traffic is unsustainable, and digital retail needs to be redefined
When the new way of digital retail development led by traffic acquisition and conversion comes to an end, what we see is that the once-popular digital retail players begin to struggle. This kind of situation seems familiar, because we have seen such a scene when the e-commerce ended. This phenomenon tells us that the development model that only takes traffic as the ultimate pursuit has come to an end. If we want to make digital retail continue to develop and continue to play a role, we need to give digital retail new connotations and meanings.
1) Traffic is not the end of digital retail, but the beginning